The product also caused “reports of school yard resale markets,” according to the AP, which noted that some schools in the United Kingdom and Australia banned the energy beverage, citing health concerns.
Prime gained instant popularity when it launched last year and produced long lines at grocery stores, the Associated Press reported. The brand also sells a hydration beverage that does not contain caffeine. Prime, founded by YouTube stars Logan Paul and KSI, contains 200 milligrams of caffeine per 12 ounces, about the same as two cans of Red Bull. But, unlike Red Bull, it is specifically targeted - the advertising campaign - is targeted at kids under 18,” he added. “And the problem here is the product has so much caffeine in it that it puts Red Bull to shame.
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